Building a strong customer experience

Customers expect their financial institutions to know them, understand them and reward them. Creating such a relationship is the foundation of building a strong customer experience, according to Jim Marous, co-publisher of the Financial Brand. This requires the seamless integration of data, analytics and the ability to use new technologies to deliver a better customer experience. Watch this exclusive OpenText-sponsored video to learn what it takes to elevate customer engagement and customer satisfaction.

Learn more about Customer Lifecycle Information Management for Financial Services: